Jonathan Bell Design


Designing for conscious, creative, and local enterprise

web + identity + ecommerce


Dr. Sherri Mason

Web Design & Development · August 2019

Dr. Sherri A. Mason is a professor of chemistry and leading researcher in freshwater plastic pollution. Sam needed a simple online presence to share her research, upcoming events, and other resources related to plastic pollution. We worked together to build an efficient website backed with to make content editing simple.


Web Design & Development · July 2019

Olga Moshinsky Woltman is a marketing consultant and strategist gone solopreneur to empower good causes. Working with a fresh new moniker and logo, I designed the single-page LemonSkies site to give the company a bright, bold home online and generate new leads. Custom graphic pattern by Flesh & Bone.

Earth's Metta

Shopify Theme Customization, Product Photography · May 2019

Earth’s Metta is a mom and pop producer of CBD balms based in Western NY. With high quality products trusted by a growing audience, we launched this online store on Shopify in 2019 to better support the company’s business goals. We kept the design simple, and focused on clean product photography along with a custom wholesale solution to make B2B orders a snap.

Jefferson DeFrees Family Center

Web Design & Development · April 2019

The JD Family Center is a community-centered, family-oriented organization in northwestern PA. We extracted and reorganized content from their old monolithic website, and redesigned the experience to make it clear and accessible on all devices. The site is backed with to manage all the content, including a searchable directory of local resources that JDFC staff maintain for the community.

Cause Craft Consulting

Identity Design, Web Design & Development · March 2019

With 20+ years of experience working with people and technology in the social sector, Misty McLaughlin and Alice Hendricks teamed up to launch Cause Craft Consulting in 2019. I worked closely with Misty over a period of two months to design the Cause Craft identity and build the company’s website from the ground up.

The logo is inspired by matriarchal symbology, and set with bold color and modern typography that extend through the website experience. Site content is managed by the team with a tailored interface built using

Greater Good Strategy

Identity Design, Web Design & Development · November 2018

Emily Goodstein and her team help organizations and good for the world companies create and implement digital marketing and online fundraising campaigns. With Emily’s direction, we created a visual identity for Greater Good Strategy, then built a website from the ground up. The static site is deployed with Netlify, and features a custom Netlify CMS backend.

The Beer Snob

Identity Design, Web Design & Development · November 2018

When the founder of The Beer Snob approached me to design a proper logo for his new craft beer establishment, the requirements were simple: bison, third eye, and backwards “E’s” to make “33” in the word “beer”. After many rounds of sketching and exploring different ideas, we arrived at this bold and eccentric mark that’s been made a lasting impression on signage, marketing, and merchandise.

The one-page website is designed to efficiently deliver all the information one needs to get The Beer Snob experience, whether on phone, tablet, or computer. The static site features integrations with Untappd and Google Drive that allow staff to easily update the beer list and food menu. Deployed with Netlify for optimal performance.

Director of Ecommerce (in-house)

From 2011 to 2018, I served as Web Designer & Developer and eventually Director of Ecommerce at As part of a bootstrapped internet retail startup, I was responsible for connecting elements of design, technology, and business to continually improve user experience, increase sales, and automate operations.

ebo Gallery

WordPress Design & Development · 2007 - Present

I designed and built the first version of ebo Gallery back in 2007 with good old-fashioned semantic HTML and CSS. As the site grew, we eventually transitioned to a custom WordPress site so that content could be easily added and updated by the site’s owner. Well over a decade since inception, the online gallery continues to grow, connecting fine art with buyers worldwide.


Jonathan Bell is a designer and web developer based in upstate NY, specializing in ecommerce with Shopify and efficient websites powered by Netlify. He's a frequent traveler, record collector, and superhost.